May 11, 2022
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A face-to-face course, for example, is usually more motivating and helps to fix the contents. Online training with recorded classes, on the Business Email List other hand, can be cheaper and reach more people, although it does not generate as much engagement. 5. Define who the instructors are It is common to invite instructors or in-company training Business Email List companies to give courses or talks. They bring the experience and vision of the external market to the company, which is important to eliminate the "vices" of the internal team. However, it is also Business Email List interesting to invite company employees to train the team. For example, they can be the most experienced salespeople, to talk about their most winning techniques. Or it may be Sales Ops professional's Business Email List explaining a new sales process. It could even be the marketing team, to talk about Business Email List social networks. In this way, you can integrate company teams, recognize the experience of employees and motivate Business Email List them. 6. Develop learning materials After thinking about the sales training format, develop the learning materials. You can include presentations, videos, audios, books Business Email List or e-books, workbooks, and other supplementary materials. Often the presentation and some materials depend on the speaker or instructor. Whether inside or outside the company, it is important to align Business Email List the material with the training objectives and learning needs, so that the participants easily understand the contents. 7. Implement the activities At this point you have already made the planning of the sales training and you already have the main points defined. Now is the time to implement your Business Email List sales training plan. One of the main actions at this stage is the dissemination of training to salespeople. Do this ahead of time, so you can organize your schedule and finish your Business Email List activities on time. Use the company's official communication channels to avoid noise in the information.